The Gleaner

Beauharnois-Salaberry introduces Expertise Agro initiative

The MRC de Beauharnois-Salaberry has launched a new initiative to support the different agri-food and agri-tourism businesses operating within its territory.

Representatives from around 20 businesses were present on March 20 for a workshop aimed at improving customer experience and merchandising, which took place at the Microbrasserie du Vieux-Canal in Salaberry-de-Valleyfield. The activity also served as the venue for the official launch of the MRC’s new Expertise Agro program.

The project received $50,000 in funding from the Proximité program, which is run through the Ministry of Agriculture, Fisheries, and Food. The MRC has provided an additional $15,000, bringing the total budget for the program to $65,000. Expertise Agro will be managed by the MRC’s regional development department.

The initiative will provide training opportunities to entrepreneurs, familiarization tours within the region, and various initiatives aimed at optimising customer experiences and merchandising. “Our aim is to provide our businesses with specialist support to ensure their development and sustainability, all with the end goal of improving our agri-food offer for residents and visitors,” said Audray Lemieux, the director of regional development with the MRC.


The MRC de Beauharnois Salaberry launched its new Expertise Argro program on March 20 at the Microbrasserie du Vieux Canal PHOTO MRC de Beauharnois Salaberry


The first training cohort began on April 3, and a tour of different businesses is set to take place on April 17 and 24, where experts will analyse their merchandising practices before making recommendations. Various activities will follow throughout the year, until late fall. During the summer, mystery shoppers will also evaluate the achievements and progress of participating businesses.

For more information on the different agri-food and agri-tourism businesses in the Beauharnois-Salaberry region, visit (SR)

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