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Enjoy the taste of home this summer with the UPA

The Union des Producteurs Agricoles (UPA) has recruited 16 public personalities to help promote its summer Let’s eat local more than ever campaign, including author Kim Thúy who will serve as the ambassador for the greater Montérégie region.

The UPA aims to encourage people to visit farms in the area using the Eat Local More Than Ever! application, which allows users to see nearby registered locations where it is possible to buy directly from the farm. There are at least 15 Haut-Saint-Laurent farms registered in the app.

Thúy has already met with several producers across the Montérégie, following the routes indicated by the application. She says her experience was punctuated by spontaneous interactions with farmers and delectable gourmet finds.

“The enthusiasm for the ‘eat local’ movement in the Montérégie is palpable,” says Jérémie Letellier, the president of the Fédération de l’UPA de la Montérégie. “Over the past year we have all realized the importance of our passionate farmers who work every day to feed us. I invite the population to meet the 6,800 agricultural producers in the Montérégie to discover the impressive variety of local products they offer,” he adds.

As the 2021 Open House on Quebec Farms event is cancelled, the UPA has opted to focus on new technologies to spur “buy local” trends that have only grown in popularity since the start of the pandemic. (SR)

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