The Circuit du Paysan is a 194-kilometre agritourism route that winds through much of the Montérégie-west region, with over 80 members offering freshly harvested produce, local wines and ciders, U-pick orchards and berry farms, and a selection of fine restaurants and cafés featuring local products on the menu.
The network, which was first launched in 1998, is now managed by Fleur Gontard, the tourism and culture agent at the MRC des Jardins-de-Napierville, who pointed out that several of the Circuit’s founding members are still actively involved.
Gontard explained that the secret behind the Circuit’s longevity lies with its members who are very invested in its success. “There is a sense of belonging to the Circuit du Paysan,” she said, noting the different businesses are also deeply committed to offering high-quality products.
She acknowledged there have been some bumps in the road over the years, but new members have joined and there are developments underway. “We worked on changing the image for this year,” she added, noting that the logo and website have been redeveloped, and the traditional fold-out map was also redesigned.
Another key to the Circuit’s success is that member businesses offer a unique experience that goes beyond simple transactions. The route connects visitors with dedicated and passionate local producers, while offering those producers access to a direct market.
According to Gontard, visitors are looking for new and enriching experiences that expand on the existing offer at many locations, such as events, the possibility to eat on site, photo opportunities, and a full day of activities. The Circuit is adapting to these trends by organizing a series of public markets at different member locations throughout the summer.
The next markets will take place on July 12 at the Ferme Gus et Chlorophylle in Saint-Cyprien, July 19 at the Bonne Brise flower farm in Hinchinbroke, and August 15 at the Vignoble Cortellino in Saint-Urbain Premier. A season-ending market is also planned for October 10 at the regional park in Saint-Bernard-de-Lacolle.
More information can be found online at lecircuitdupaysan.com.