The municipality of Sainte-Barbe revealed its new visual identity on November 30 during an event at the Centre Barberivain. Mayor Louise Lebrun, along with councillor Johanne Béliveau who heads the municipal communications committee, unveiled the modernized logo and accompanying slogan, ‘Animé par l’avenir.’
“It was during the course of wide reflection as part of a strategic planning process, and in light of the fact the municipality is changing, that the members of council – including myself – agreed that the time had come to take a digital turn and equip ourselves with an image that reflects what we stand for,” said Lebrun.
“We are a dynamic municipality: committed to agriculture, but decisively forward-looking. We believe strongly in sustainable development, but we are committed to community life, families, and seniors, and to the spirit of solidarity that characterizes the people of Sainte-Barbe,” she continued.
The new slogan serves as a reminder that the municipality is building on the solid foundation of its past to propel itself into the future.
The shapes and colours of the reimagined logo symbolize different aspects of the municipality. The shape of a water droplet as well as the gradation from sky blue to cobalt blue recall the reflections on Lake Saint-François, while the greens pay tribute to the fertile soils and agricultural fields that cover the municipality and the farmers who contribute to its dynamism. The touch of yellow evokes a sunset, and the warmth and serenity of peaceful summer’s day.
The municipality’s visual identity was developed in partnership with the Zel Communications agency and was overseen by the municipality’s communications committee. It will gradually be deployed in the municipality’s various communications tools over the coming weeks. (SR)