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Franklin unveils new logo to encourage buying local

The municipality of Franklin is now the first in the MRC du Haut-Saint-Laurent to set up a pilot project for the sale of local products in area stores. Rich in agrotourism businesses, the municipality is placing its producers front and centre in a buy local campaign featuring a new logo that allows consumers to easily recognize locally made products on the shelf.

In an article published by Infosuroit.com Franklin’s mayor, Douglas Brooks, is quoted as saying “The Municipality of Franklin is proud of its agrotourism offerings and wants to play an important role in promoting its attractions, which welcome a good number of visitors each year and are an integral part of our beautiful region.”

 

A pilot project to connect local producers with area merchants in the municipality of Franklin was recently launched. The initiative included the creation of a new logo that allows consumers to know they are purchasing a locally made product. PHOTO Sarah Rennie

 

Numerous local businesses responded favourably to the project, including Franklin-based Livingstone Brewing, the Entre Pierre et Terre cidery, and the Lavandou. Other local businesses, such as the Fermes Valens in Huntingdon and the Barabas brewery in Sainte-Barbe, have also jumped on board.

The pilot project, which notably brings producers together with area merchants, is currently being tested at three Franklin businesses which have proudly agreed to improve their selection of local products. Participating businesses include: the Marché Saint-Antoine-Abbé, located at 3624 Route 201; the Dépanneur Chez Julie, located at 4095 rue de l’Église; and the Amigos convenience store, located at 1710 Route 202.

Many other businesses throughout the region offer local products; those interested in participating in the buy local initiative may contact the municipality of Franklin at 450-827-2538.

Along with its pilot project to support local businesses, the municipality is currently looking into the possibility of installing a local tourism office and intends to reinforce its communications and media strategy in order to better promote local producers and the regions agrotourism potential. (SR)

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