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The Little White Buffalo grows big

Since the beginning of the pandemic, there has been a push to support local businesses like regional shops, restaurants and activities. But a Valley native, Brianna Leigh Rember, has launched an online business selling unique Western-inspired clothing which has gained a following of almost 8000 people from all across North America.

Rember launched her business, The Little White Buffalo, on March 21, 2020. Prior to that, she had been working as a brand representative for various Western boutiques. “I would get a discount on items and then buy it, and then I would have to promote it,” she explains. She was excited by that opportunity, and it enabled her to learn about the world of Western fashion. “I really loved it. I was living the Western lifestyle out in the country with horses, it was something I could do with my photography, and I really loved the marketing side of it.”

When the pandemic hit, Rember’s regular full-time job was put on hold. She had a business plan ready to go and decided to start her own shop. “I launched with one dress. That was all I had. It’s just kind of grown from there and [has] been such a crazy journey.”

As of right now, the boutique operates solely online, which gives Rember certain advantages as a new business owner. “I prefer the online model for right now, because it gives me the flexibility to work from home and do stuff at eleven at night.” This is particularly important as Rember recently gave birth to her first child and being at home is a nice convenience. Her hope is that within the next five years she’ll be operating a store front.

 

Brianna Leigh Rember never expected to be working in fashion, but she loves the opportunities her small business has provided. PHOTO Courtesy of Brianna Leigh Rember

 

The style of The Little White Buffalo is described as “Boho modern, with more neutrals and definitely [a] more relaxed and comfortable fit,” Rember says. “I’m all about being comfortable. I will not wear something that I have to fix and twist and pull up or pull down.”

She recently rebranded some of what she was selling, because she was stuck trying to promote an aesthetic that she didn’t personally enjoy. When she switched to selling only what she loved, her business grew in a big way. “I think it now shows who I am through the clothes, and how passionate I am about it. It’s easier for me now to make [up] the outfits, because I actually love it all so much.”

Rember sources her clothes mainly from designers in Los Angeles (LA). She explains, “There are markets and fashion shows that you can go to in LA and in Dallas, but with COVID I haven’t been able to get down there.” This has caused some issues when she trying to curate the clothes she is going to sell.

She is comfortable with the vendors she purchases from regularly; however, “in the last few years, when I was trying to find the right vendors, I’d often have to return clothes because the quality was too low. One time I got clothing with paint on [it].” She is looking forward to the day where she can attend a fashion show in person.

Running this business has been extremely rewarding for Rember overall. She has been able to ship her products to 36 different US states and eight provinces, which is a far greater reach than she ever expected. “The biggest reward is the connections I’ve made,” she says. With all the people she connects with online, there are bound to be similarities; many of her clients are excited to hear about her horseback riding, or her dogs, and she can engage with them about such things – not just apparel.

One of the goals at The Little White Buffalo is to encourage local businesses. Recently, Rember partnered with Sammi Grace Rings to sell jewelry made by another Valley local, Sammi Brisebois. She is also working with a local candlemaker to create a unique candle that will be sold in the shop soon.

“I’m just so about ‘community over competition’. To me, I’m only competing with myself. There’s enough people in the world that we can all make it,” explains Rember. She has a short-term goal of organizing a photoshoot for the shop in which the makeup artist, photographer, hairdresser and anyone else involved will all be local businesses.

Rember has a lot on the horizon and is excited to see where this shop takes her. She’ll be celebrating her two-year anniversary by hosting a pop-up shop at the Hemmingford variety store on March 20. She has invited other local vendors to sell their stuff for a full day of “shopping locally.”

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